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|Title: ||Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy.|
|Authors: ||O'Malley, Katherine Anne|
|Advisors: ||Gene Brothers, Committee Member|
Larry Gustke, Committee Chair
Beth Wilson, Committee Member
|Keywords: ||information systems|
|Issue Date: ||24-Jul-2002|
|Discipline: ||Parks, Recreation and Tourism Management|
|Abstract: ||This research investigated the decision-making and trip planning process of travelers. Data was collected via in-depth interviews of travelers and reviews of existing web sites for destinations. This problem was approached in a systematic way incorporating knowledge of tourism decision-making behavior, e-commerce in a general sense, and consumer behavior changes prompted by new technologies.
The outcome of this research is a generic trip-planning process framework and the prototype design of an interactive marketing tool. This framework and proto-type tool can be used as a starting point by a destination to develop an interactive website for new and returning customers.|
|Appears in Collections:||Theses|
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