Browsing by Author "Gene Brothers, Committee Member"

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    Equestrians and How They Disperse along Plog's Allocentric/Psychocentric Continuum.
    (2010-01-29) Hardy, Ricky; Larry Gustke, Committee Chair; Gene Brothers, Committee Member; Aram Attarian, Committee Member; Michael Vasu, Committee Member
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    Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy.
    (2002-07-24) O'Malley, Katherine Anne; Gene Brothers, Committee Member; Larry Gustke, Committee Chair; Beth Wilson, Committee Member
    This research investigated the decision-making and trip planning process of travelers. Data was collected via in-depth interviews of travelers and reviews of existing web sites for destinations. This problem was approached in a systematic way incorporating knowledge of tourism decision-making behavior, e-commerce in a general sense, and consumer behavior changes prompted by new technologies. The outcome of this research is a generic trip-planning process framework and the prototype design of an interactive marketing tool. This framework and proto-type tool can be used as a starting point by a destination to develop an interactive website for new and returning customers.