Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy.

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Title: Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy.
Author: O'Malley, Katherine Anne
Advisors: Gene Brothers, Committee Member
Larry Gustke, Committee Chair
Beth Wilson, Committee Member
Abstract: This research investigated the decision-making and trip planning process of travelers. Data was collected via in-depth interviews of travelers and reviews of existing web sites for destinations. This problem was approached in a systematic way incorporating knowledge of tourism decision-making behavior, e-commerce in a general sense, and consumer behavior changes prompted by new technologies. The outcome of this research is a generic trip-planning process framework and the prototype design of an interactive marketing tool. This framework and proto-type tool can be used as a starting point by a destination to develop an interactive website for new and returning customers.
Date: 2002-07-24
Degree: M
Discipline: Parks, Recreation and Tourism Management
URI: http://www.lib.ncsu.edu/resolver/1840.16/1093


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