Assessing Experiences and Motivational Behaviors of Volunteers and Members at the Exploris Museum.

Show full item record

Title: Assessing Experiences and Motivational Behaviors of Volunteers and Members at the Exploris Museum.
Author: Wittek, Valeska
Advisors: Dr. Larry D. Gustke, Committee Chair
Dr. Beth E. Wilson, Committee Member
Dr. Gene L. Brothers, Committee Member
Abstract: Exploris is a medium-sized museum with a mission to teach its audience about cultures and social phenomena among societies. In its social responsibility of educating the community, Exploris faces a reality shared with other non-profit organizations that are forced to take on a more business-like approach in order to survive the harsh competition for governmental funding and to earn the patronage of the public they are serving. The rapid growth of non-profit organizations in the United States of America has influenced the marketing strategies among executives in the independent sector for the past decades. Museums have to satisfy their audiences, including volunteers, members, and visitors in order to motivate them to return. This thesis attempts to quantify and evaluate the volunteer and member experiences at Exploris. This qualitative study was executed through an online survey during a two-week period in the summer of 2004. The findings in this study were used to make recommendations for the recruitment of future visitors, volunteers, and members.
Date: 2004-12-01
Degree: MS
Discipline: Parks, Recreation and Tourism Management
URI: http://www.lib.ncsu.edu/resolver/1840.16/182


Files in this item

Files Size Format View
etd.pdf 1.147Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record