Body Shape Analysis of Hispanic Women in the United States

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dc.contributor.advisor Dr. Cynthia Istook, Committee Chair en_US
dc.contributor.advisor Dr. Traci May-Plumlee, Committee Member en_US
dc.contributor.advisor Dr. Michelle Jones, Committee Member en_US Newcomb, Elizabeth Anne en_US 2010-04-02T18:07:56Z 2010-04-02T18:07:56Z 2006-11-17 en_US
dc.identifier.other etd-07272005-104517 en_US
dc.description.abstract Sizing and fit strategies have not been used to target Hispanic women in the U.S., primarily due to an absence of anthropometric information about this market. However, the release of SizeUSA data in 2004 provides the resources needed to better understand the body shapes and sizes of U.S. Hispanic women. The purpose of this study was to analyze the body shapes of Hispanic women in the U.S. and compare them to the body shapes of women from other ethnic groups. Current ASTM sizing standards were then evaluated to determine their effectiveness at accommodating the body shapes of Hispanic women. This evaluation was then used to determine if a need existed for a new sizing standard directed at Hispanic women. Using FFIT© for Apparel body shape identification software, results showed that the most predominant shape found in all ethnicities was the Rectangle shape. In addition, current ASTM standards used by the industry were found to be terribly inadequate at meeting the needs of all ethnicities. As a result, efforts were targeted at creating one sizing standard for the entire Rectangle-shaped population of women, regardless of ethnicity. The resulting Rectangle standard included sixteen sizes, and six girth measurements. While not a complete standard, these measurements served as a starting point for a final standard. The proposed standard was then analyzed to determine its ability to meet the needs of the Rectangle-shaped Hispanic women. Analysis of the proposed Rectangle sizing standard showed that the proposed standard performed much better than ASTM D 5585, the current Missy sizing standard, at every measurement for Hispanic Rectangle-shaped women (as well as the total population of Rectangles). Results also indicated that Hispanic women may be served by concentrating on smaller sizes, in a narrower range of sizes in the standard. This was important research for apparel companies, as it provided a better understanding of the body shapes of Hispanic women, as well as investigated and determined the best way to target this group. Methodology used in this project may also be used to create additional shape-based sizing standards, to research other target markets, and to determine the most appropriate sizing strategies to target specific markets. en_US
dc.rights I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to NC State University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. en_US
dc.subject Apparel sizing en_US
dc.subject SizeUSA en_US
dc.subject fit en_US
dc.title Body Shape Analysis of Hispanic Women in the United States en_US MS en_US thesis en_US Textile and Apparel, Technology and Management en_US

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