Assessing Experiences and Motivational Behaviors of Volunteers and Members at the Exploris Museum.
No Thumbnail Available
Files
Date
2004-12-01
Authors
Journal Title
Series/Report No.
Journal ISSN
Volume Title
Publisher
Abstract
Exploris is a medium-sized museum with a mission to teach its audience about cultures and social phenomena among societies. In its social responsibility of educating the community, Exploris faces a reality shared with other non-profit organizations that are forced to take on a more business-like approach in order to survive the harsh competition for governmental funding and to earn the patronage of the public they are serving.
The rapid growth of non-profit organizations in the United States of America has influenced the marketing strategies among executives in the independent sector for the past decades. Museums have to satisfy their audiences, including volunteers, members, and visitors in order to motivate them to return.
This thesis attempts to quantify and evaluate the volunteer and member experiences at Exploris. This qualitative study was executed through an online survey during a two-week period in the summer of 2004. The findings in this study were used to make recommendations for the recruitment of future visitors, volunteers, and members.
Description
Keywords
motivation, recruitment, Exploris, marketing, on-line surveys, non-profit organizations, friends, museums, volunteers, members
Citation
Degree
MS
Discipline
Parks, Recreation and Tourism Management
