Modeling the Establishment of an Electronic Journal in Textiles & Apparel
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Date
2002-06-07
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Abstract
This study identifies how an electronic journal can be established and implemented in the textile and apparel field. The study considers, Journal of Textile & Apparel Technology & Management as an innovation in the textile and apparel field, and analyzes electronic media as a way of disseminating information to scholarly and industrial communities in a better way. This study documented the process of establishing the electronic journal, and also provides the importance of a feedback loop to provide inputs for future journals. The readership behavior of the journal, including unique visits, repetitive visits, hits (page impressions), geographic location of the readers/visitors, entry page, was examined with the help of log files collected from College of Textiles and Sitestats, a UK based company. Issue analysis (volume 1, issues 1-4, volume 2, issue 1) was compared with previous issues and the results were related to Rogers' Model of the Innovation-Decision process (1995) and proved that JTATM is an innovation in the textile and apparel field.
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JTATM, Bala, hits, Journal of Textile & Apparel Technology & Manage, apparel, textiles, electronic journal, electronic commerce, unique visits, Rogers Innovation- Decision theorem, site statistics, e-journal, Balachandar Jagannathan, electronic dissemination, repetitive visits
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Degree
MS
Discipline
Textile Technology Management
