The Impact of Retro Stadiums on Major League Baseball Franchises
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Date
2005-11-29
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Abstract
The purpose of this study was to examine the effects of 'retro' stadiums on professional baseball franchises. Retro stadiums, baseball-exclusive facilities modeled on classic architectural designs of the past, were built at an increasing rate beginning in 1992 with Baltimore's Camden Yards. This study analyzed changes in franchises' attendance, winning percentage, revenue and team value in the seasons following a team's relocation to a retro stadium. Retro stadiums were found to positively increase attendance, revenue and team value for franchises at a higher rate than teams that did not build retro stadiums. An analysis of these variables and a discussion of the results for all individual franchises that constructed retro stadiums during the 1992-2004 period are presented in this study.
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Keywords
major league baseball, retro stadiums
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Degree
MS
Discipline
Parks, Recreation and Tourism Management
