An Examination of the Impact of Brand and Experiential Factors on the Acceptance of Apparel E-shopping using a Technology Acceptance Model (TAM) Approach.

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Title: An Examination of the Impact of Brand and Experiential Factors on the Acceptance of Apparel E-shopping using a Technology Acceptance Model (TAM) Approach.
Author: Maheshwari, Richa
Advisors: Marguerite Moore, Committee Chair
Jeffrey Joines, Committee Chair
Nancy Cassill, Committee Member
Date: 2010-05-06
Degree: Master of Science
Discipline: Textiles
URI: http://www.lib.ncsu.edu/resolver/1840.16/6113


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