Consumer Response to Design Elements within Digitally Printed Apparel Products

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dc.contributor.advisor Professor Charles E. Joyner, Committee Member en_US
dc.contributor.advisor Professor Nancy B. Powell, Committee Member en_US
dc.contributor.advisor Dr. Cynthia L. Istook, Committee Chair en_US Moser, Carrie Alison en_US 2010-04-02T17:57:56Z 2010-04-02T17:57:56Z 2004-06-11 en_US
dc.identifier.other etd-06102004-013627 en_US
dc.description.abstract As an emerging technology in the textile industry, digital printing allows the capability to print photo-realistic images on fabric that were never before possible with traditional textile printing methods. The possible consumer response to apparel products with digitally printed imagery is a largely unexplored topic that may be vital to the success of digital printing in the textile industry. The intent of this research was to determine what demographic characteristics, if any, may affect a general consumer's preferences concerning apparel products with digitally printed patterns. Eight photographic patterns were created and validated by design professionals concerning their representation of four basic design elements (line, shape, value, texture). An internet survey tool was developed to collect demographic data and determine general consumers' preferences for specific patterns when applied to six different gender specific apparel products. The subjects' choices were evaluated based on their pattern choices, the garments on which they were chosen, and subject demographics. The results of this research indicated that certain consumers prefer specific design elements within a printed pattern when purchasing apparel products, as well as specific garment styles in combination with these design elements. Some variables such as subject age and garment style had a great impact on which patterns were chosen, including the design elements represented in each pattern. The results of this research indicate the importance of the product design and development process of digitally printed apparel products. en_US
dc.rights I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to NC State University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. en_US
dc.subject digital printing en_US
dc.subject photography en_US
dc.subject textile en_US
dc.title Consumer Response to Design Elements within Digitally Printed Apparel Products en_US MS en_US thesis en_US Textile and Apparel, Technology and Management en_US

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