The Influence of Brand Consciousness on Young Consumers' Self versus Social Consumption for Luxury Fashion Products.

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Title: The Influence of Brand Consciousness on Young Consumers' Self versus Social Consumption for Luxury Fashion Products.
Author: Giovannini, Sarah Marie
Advisors: Yingjiao Xu, Chair
Marguerite Moore, Member
Nancy Cassill, Member
Date: 2012-03-20
Degree: Master of Science
Discipline: Textiles
URI: http://www.lib.ncsu.edu/resolver/1840.16/7669


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