The Role of Self-congruity on Chinese Young Consumers' Brand Evaluation and Brand Loyalty toward Sportswear Brands.

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Title: The Role of Self-congruity on Chinese Young Consumers' Brand Evaluation and Brand Loyalty toward Sportswear Brands.
Author: Lu, Jinzhao
Advisors: Yingjiao Xu, Chair
Marguerite Moore, Member
Moon Suh, Minor
Date: 2014-03-20
Degree: Master of Science
Discipline: Textiles
URI: http://www.lib.ncsu.edu/resolver/1840.16/9277


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