Master of Parks, Recreation and Tourism Management Professional Papers

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  • Role strain of graduate assistants in collegiate athletics
    (North Carolina State University. Department of Parks, Recreation and Tourism Management, 2009) Barkley, Bryan
  • Hemlock Bluffs Explorer Program
    (North Carolina State University. Department of Parks, Recreation and Tourism Management, 2009) Stewart, Deanna
    Advances in technology in the past decade, particularly in entertainment technology, have resulted in children spending more time indoors. Many fear that children are beginning to grow up with not only “nature deficit disorder”, but “ecophobia” as well. For this reason it has become the goal of many park managers, nature programmers, and parents to get children out into the natural world. This project concentrated on revitalizing the “Junior Explorer” activity booklet at Hemlock Bluffs Nature Preserve (HBNR) in Cary, NC designed for children ages 5-12 years. By splitting it into two booklets for ages 5-8 years and 9-12 years the activities created were more age-appropriate for children at their developmental level. Some appropriate activities from the original booklet were reused, and to create the new activities many websites and activity booklets from other natural areas were examined. These activity booklets can help children to learn about the environment at their own pace while fostering an affinity for HBNR, which could lead to environmentally responsible behavior throughout their community. 4
  • Marketing Wolf Pack Baseball Camps
    (North Carolina State University. Department of Parks, Recreation and Tourism Management, 2009) Pridgen, George
    Youth camps are a part of recreation, sport, and social programs throughout America. There are many values associated with attending camps. Youth learn valuable leadership and social skills, technical skills to accomplish a task or project, or tactical skills to learn how to play a game. There are many organizations that are geared to helping youth develop these skills. Research shows that attending camps can have a lasting effect on youth and their future development (Shepard & Speelman, 1986). The purpose of the paper is to discuss the various benefits of camps and the many ways to market these camps. The purpose is to prove that camps specifically sport-based camps can help develop youth mentally and physically.
  • A Marketing Plan for the 2009 NCAA Women’s Basketball Regional
    (North Carolina State University. Department of Parks, Recreation and Tourism Management, 2008) Liebert, Patrick
    The concept of marketing is the means that an organization seeks to make a profit by serving the needs of customer groups. The purpose of marketing concepts is to rivet the attention of marketing managers. Successful marketing starts with the recognition of customers needs and then works backwards to devise products and services to satisfy these needs. The principal task under the marketing concepts is not to manipulate consumers to do what suits the interests of an organization, rather to find effective and efficient means of making do what suits the interest of customers.