Engaging Omni-Channel Consumers During Purchase Decisions.

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Title: Engaging Omni-Channel Consumers During Purchase Decisions.
Author: Lu, Jinzhao
Advisors: Trevor Little, Chair
Yingjiao Xu, Member
Jonathan Bohlmann, Member
Marguerite Moore, Member
Date: 2017-03-21
Degree: Doctor of Philosophy
Discipline: Textile Technology Management
URI: http://www.lib.ncsu.edu/resolver/1840.20/33616


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