Utilizing community based participatory research to address triggers of concern in agricultural innovations

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Title: Utilizing community based participatory research to address triggers of concern in agricultural innovations
Author: Murphy, Ian
Abstract: Agricultural innovations, including pesticides and genetically modified crops, are designed to assist with or increase agricultural production. Agricultural companies conduct a broad range of tests, and comply with a variety of governmental regulations, to ensure that these innovations are safe to both the environment and human health. Though various techniques have been used to educate the public about these innovations, these approaches might have limited effectiveness due to the way people process and evaluate new information. Community-based research has been shown to improve community acceptance and the appropriateness of the solutions recommended by researchers. Therefore, the development and launch of two different agricultural innovations will be compared against the goals of community-based research to determine if an increase in community involvement shows an increase in public understanding and acceptance of the introduced innovations.
Date: 2019-12-16
URI: http://www.lib.ncsu.edu/resolver/1840.20/37215


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