Selling to a Larger Company for Growth: The Impact on DTC Startups’ Brand Authenticity.

Show full item record

Title: Selling to a Larger Company for Growth: The Impact on DTC Startups’ Brand Authenticity.
Author: Shin, Daeun
Advisors: Byoungho Jin, Chair
Lori Rothenberg, Member
A. Godfrey, Member
Jeffrey Pollack, Member
Date: 2022-05-09
Degree: Doctor of Philosophy
Discipline: Textile Technology Management
URI: https://www.lib.ncsu.edu/resolver/1840.20/39682


Files in this item

Files Size Format View
etd.pdf 1.399Mb PDF View/Open

This item appears in the following Collection(s)

Show full item record