A Marketing Plan for the 2009 NCAA Women’s Basketball Regional

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Title: A Marketing Plan for the 2009 NCAA Women’s Basketball Regional
Author: Liebert, Patrick
Abstract: The concept of marketing is the means that an organization seeks to make a profit by serving the needs of customer groups. The purpose of marketing concepts is to rivet the attention of marketing managers. Successful marketing starts with the recognition of customers needs and then works backwards to devise products and services to satisfy these needs. The principal task under the marketing concepts is not to manipulate consumers to do what suits the interests of an organization, rather to find effective and efficient means of making do what suits the interest of customers.
Publisher: North Carolina State University. Department of Parks, Recreation and Tourism Management
Date: 2008
Series/Report No.: North Carolina State University (Department of Parks, Recreation and Tourism Management)
URI: http://www.lib.ncsu.edu/resolver/1840.4/2010


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