Development and Application of a Simple Product Development and Marketing Strategy Model

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Title: Development and Application of a Simple Product Development and Marketing Strategy Model
Author: Lipinski, A.J.; Ross, D.W.; Salmon, D.M.
Publisher: Institute of Electrical and Electronics Engineers (IEEE)
Date: 1968
Series/Report No.: Winter Simulation Conference Proceedings
URI: http://www.lib.ncsu.edu/resolver/1840.4/7714


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