The Role of Social CRM in Brand Marketing: A Perspective of Consumers' eWOM.

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dc.contributor.advisorYingjiao Xu, Chairen_US
dc.contributor.advisorMarguerite Moore, Memberen_US
dc.contributor.advisorLori Rothenberg, Memberen_US
dc.contributor.advisorPeter Bloomfield, Memberen_US
dc.contributor.authorChen, Yizhuoen_US
dc.date.accepted2015-06-10en_US
dc.date.accessioned2015-06-17T09:30:14Z
dc.date.available2015-06-17T09:30:14Z
dc.date.defense2015-04-27en_US
dc.date.issued2015-04-27en_US
dc.date.released2015-06-17en_US
dc.date.reviewed2015-05-13en_US
dc.date.submitted2015-04-27en_US
dc.degree.disciplineTextile Technology Managementen_US
dc.degree.leveldissertationen_US
dc.degree.nameDoctor of Philosophyen_US
dc.descriptionNorth Carolina State University Theses Textile Technology Management.
dc.formatPh.D. North Carolina State University, 2015.
dc.identifier.otherdeg4311en_US
dc.identifier.urihttp://www.lib.ncsu.edu/resolver/1840.16/10374
dc.rightsen_US
dc.titleThe Role of Social CRM in Brand Marketing: A Perspective of Consumers' eWOM.en_US
dcterms.extent1 online resource (viii, 152 pages) : illustrations

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