From Athletic Wear to Athleisure Wear: How Companies Have Used a Narrow Function Advantage to Become a Major Brand, A Master's Thesis Case Study on Three Companies: Nike, Lululemon, and Under Armour.

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dc.contributor.advisorA. Godfrey, Chair
dc.contributor.advisorHelmut Hergeth, Member
dc.contributor.advisorByoungho Jin, Member
dc.contributor.authorAtram, Annie Ashok
dc.date.accepted2023-06-08
dc.date.accessioned2023-08-25T12:30:17Z
dc.date.available2023-08-25T12:30:17Z
dc.date.defense2023-03-23
dc.date.issued2023-03-23
dc.date.released2023-08-25
dc.date.reviewed2023-05-23
dc.date.submitted2023-05-15
dc.degree.disciplineTextiles
dc.degree.levelthesis
dc.degree.nameMaster of Science
dc.descriptionNorth Carolina State University Theses Textiles.
dc.formatM.S. North Carolina State University, 2023.
dc.identifier.otherdeg33878
dc.identifier.urihttps://www.lib.ncsu.edu/resolver/1840.20/41282
dc.titleFrom Athletic Wear to Athleisure Wear: How Companies Have Used a Narrow Function Advantage to Become a Major Brand, A Master's Thesis Case Study on Three Companies: Nike, Lululemon, and Under Armour.
dcterms.extent1 online resource (viii, 153 pages) : illustrations (some color), color charts

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