Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy.
| dc.contributor.advisor | Gene Brothers, Committee Member | en_US |
| dc.contributor.advisor | Larry Gustke, Committee Chair | en_US |
| dc.contributor.advisor | Beth Wilson, Committee Member | en_US |
| dc.contributor.author | O'Malley, Katherine Anne | en_US |
| dc.date.accessioned | 2010-04-02T18:00:45Z | |
| dc.date.available | 2010-04-02T18:00:45Z | |
| dc.date.issued | 2002-07-24 | en_US |
| dc.degree.discipline | Parks, Recreation and Tourism Management | en_US |
| dc.degree.level | thesis | en_US |
| dc.degree.name | M | en_US |
| dc.description.abstract | This research investigated the decision-making and trip planning process of travelers. Data was collected via in-depth interviews of travelers and reviews of existing web sites for destinations. This problem was approached in a systematic way incorporating knowledge of tourism decision-making behavior, e-commerce in a general sense, and consumer behavior changes prompted by new technologies. The outcome of this research is a generic trip-planning process framework and the prototype design of an interactive marketing tool. This framework and proto-type tool can be used as a starting point by a destination to develop an interactive website for new and returning customers. | en_US |
| dc.identifier.other | etd-06182002-160148 | en_US |
| dc.identifier.uri | http://www.lib.ncsu.edu/resolver/1840.16/1093 | |
| dc.rights | I hereby certify that, if appropriate, I have obtained and attached hereto a written permission statement from the owner(s) of each third party copyrighted matter to be included in my thesis, dissertation, or project report, allowing distribution as specified below. I certify that the version I submitted is the same as that approved by my advisory committee. I hereby grant to NC State University or its agents the non-exclusive license to archive and make accessible, under the conditions specified below, my thesis, dissertation, or project report in whole or in part in all forms of media, now or hereafter known. I retain all other ownership rights to the copyright of the thesis, dissertation or project report. I also retain the right to use in future works (such as articles or books) all or part of this thesis, dissertation, or project report. | en_US |
| dc.subject | information systems | en_US |
| dc.subject | tourism | en_US |
| dc.title | Systems Analysis and Design of an Interactive Marketing Tool for a Destinations' E-commerce Strategy. | en_US |
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